From Japan to the World—The Denim Brand 'EDWIN'
11:29, 5 September 2024Introduction
"EDWIN," a name born from reversing the word 'denim,' started with the founder's creative idea to reconstruct American jeans and create unique products.
The brand is known for its unique denim techniques and high-quality materials and is widely recognized internationally.
Unique Denim Techniques and Quality
EDWIN has innovated especially in developing stone-washing techniques, providing jeans with a unique texture and durability, setting new standards in the denim industry.
Stone washing is a technique used to give fabrics like denim a natural worn-in look. During the washing process, natural volcanic rocks, typically called pumice stones, are added to the washing machine.
These stones abrade the surface of the fabric, softening it and creating unique patterns of fading and wear. This method enhances the texture and appearance of new denim products to resemble vintage clothing
Product Introduction
①Loose Tapered Jeans
Starts with a relaxed fit and tapers gradually towards the ankle. It offers comfort and style, making it ideal for everyday wear.
Its casual yet sophisticated appearance easily matches various fashion styles.
[Product site here]
②Regular Tapered Red Selvedge Jeans
Features a tapered design from waist to ankle. The red selvedge detail highlights the quality.
It offers a classic and modern style, suitable for everyday wear with both durability and beauty.
③30th Anniversary Model
A special edition celebrating the brand's long history and tradition.
It's a limited production collector's item featuring high-quality denim and intricate details.
Its stylish and timeless design appeals to denim enthusiasts.
[Product site here]
Conclusion
With over 60 years of history, EDWIN continues to expand its charm from Japan to the world.
Its high-quality, innovative denim is supported by fashion enthusiasts globally, and the tradition of innovation is expected to continue.
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